Jessicas Cakes

"It’s Live"…..almost

August 21, 2010 at 7:10 am

The reality is that changes are coming. … They must come. You must share in bringing them.
- John Hersey

I have made a lot of changes in these past few months. I moved both my business and my household this spring, added new flavors and products, and my new website is scheduled to go live within a day or so.

Wow, that last one is a big one. Since the last one was launched just under 2 years ago you may ask if something was wrong with the previous design. Absolutely not, and the decision to change wasn’t made lightly or quickly.

Geri of Style Laboratory designed my previous site. It was a huge change from my original design and then my later, somewhat untutored, revision. Geri’s design was clean, sleek and sophisticated and I liked it very much. When she and I started the process I hadn’t really known what I wanted, just knew it needed to be different from what I had. While we worked together, she opened my eyes to a new way of viewing my business, my brand and how the world saw me. As time passed the thinking didn’t stop, my business started evolving and it became clear that my site needed to evolve as well.

Jesse and David from Creature Works as well as Katrina from Studio Laguna have played starring roles in this new site. Not always articulate when trying to convey an idea, I credit Jesse with the ability to interpret gestures into vocabulary and David with the ability to make any luddite a computer wiz. Katrina, talented and patient, gets kudos for taking hundreds of photos for us(read Jesse and David) to use to give the site life.

Hours from being a reality, I am sitting with my finger poised over the send button to announce “It’s Live”